Solutions
Plain-language advertising, built around places.
Two ideas sit at the center: location targeting builds audiences from places people visit, while website retargeting builds audiences from visits to your website. Programmatic is the automated buying and delivery of the ads themselves.
Location-based geofencing
Reach eligible audiences connected to the places that matter to your business.
Audience size and location precision vary by area and available signals.
What it is
Geofencing draws a virtual boundary around selected places — a neighborhood, a shopping district, a competitor area, or your own location. Devices observed in those places can become part of an eligible advertising audience, and ads are then shown on apps and websites they use.
Illustrative example
A furniture store selects several nearby home-improvement centers and runs display ads to eligible audiences who were observed in those areas over the past 30 days.
What needs to be configured
- Locations and boundary sizes
- Look-back window and campaign dates
- Creative sizes and messaging
- Landing page and conversion tracking
Event audience targeting
Build audiences around a venue during a specific event window.
What it is
Event targeting is geofencing with a clock. We pair an event venue with the dates and hours of the event, so the audience reflects people observed there during that window rather than any day of the year.
Illustrative example
A brewery sponsoring a weekend festival builds an audience from the festival grounds during event hours and follows up with ads for its taproom in the weeks afterward.
What needs to be configured
- Venue location and event dates and times
- Follow-up timing after the event
- Offer or message for attendees
- Tracking on the destination page
Website retargeting
Stay visible to people who already visited your website.
What it is
Retargeting is different from location targeting: it is based on website visits, not physical places. A small tag on your website lets us show ads to eligible browsers that visited your pages, helping you stay in mind while people compare options.
Illustrative example
A restaurant group shows reminder ads for private dining to visitors who viewed its events page but did not submit an inquiry.
What needs to be configured
- Tracking tag installed on your website
- Consent and privacy settings reviewed
- Audience rules (pages visited, time since visit)
- Frequency limits and creative
Programmatic display & video
Automated ad buying across websites and apps.
What it is
Programmatic advertising is the automated buying and delivery of ads. Instead of booking each website individually, software bids on ad placements in real time based on the audience and settings we configure for your campaign.
Illustrative example
A boutique hotel runs short video and display ads to eligible audiences in its drive-to markets ahead of the summer season.
What needs to be configured
- Audience approach and geography
- Display banner sizes and/or video files
- Budget pacing and flight dates
- Brand-safety preferences
Connected TV, where available
Bring your message to streaming screens in selected markets.
Optional capability, subject to campaign review and inventory availability.
What it is
Connected TV (CTV) places video ads within streaming content watched on internet-connected televisions. Availability depends on the market, audience, inventory and budget, so CTV is reviewed campaign by campaign.
Illustrative example
A regional retailer adds a CTV flight in two metro areas to support an in-store seasonal event, alongside display ads.
What needs to be configured
- Broadcast-quality video creative
- Target markets and audience approach
- Inventory and budget review